A Great Call Guide Can Double or Triple Your Success

Great call guides can differentiate your value proposition from that of your competitors’. Dialogue guides, developed professionally, can help your reps immediately get a prospect’s attention, quickly determine needs, build rapport and create a sense of urgency for customers or prospects to take immediate action.

Great Presentations Won’t Come from Word-for-Word Scripts

Most word-for-word scripts are a complete turnoff to customers and do more harm than good. Professional teleselling and servicing today demands carefully drafted dialogue and objection/response guides. We never intend our guides to be read word-for-word, but rather used as a pathway to find needs and deliver solutiions in any given situation.

During our 25+ years of experience, we’ve found that helping call center staff create conversations with clients or customers is dramatically more effective than reading
word-for-word from scripts.

PFS guides may be in written, hand-held form, or they may be embedded in computer software. When they’re written well, they ensure that call center staff will represent your company professionally, accurately and consistently—with every call.

PFS will develop the guides once we agree on an initial approach, then test them on the phone. Naturally, we’ll follow-up with a written report on the results.

Features of PFS Dialogue Guides:
• Language and power words that capture attention in the audio medium;
• Dynamic introductions that draw in prospects and customers in the first 15 seconds;
• Probing questions that develop key needs, and demonstrate confidence and expertise;
• A Feature/benefit matrix to pinpoint the best solutions;
• Next-step actions to close the call, including several alternative solutions;
• Logical steps that build a sense of urgency to take immediate action;
• Best answers to the 10 most difficult questions and objections to your products;
• Written format for easy, hand-held use or embedded in your CRM Software