Featured Workshop

Cold-Call Clinic
For Field Sales Reps
2-day program delivered on-site

Get More Appointments, Boost Sales Immediately

Pump up your sales force with a no-nonsense, motivating workshop designed to meet or exceed sales goals.  Reps will leave with several qualified appointments.

The Cold Call Clinic“ is the a perfect workshop for field sales and telesales reps who need to prospect and generate leads and appointments. It’s guaranteed to boost morale, increase performance, and take the chill out of cold calling!

Our Cold Call Clinic“ reinforces existing skills, reviews product information, teaches new skills, banishes rejection fears, provides needs-based selling models, generates higher volumes of qualified leads, and — most important — increases sales. In one action-packed day in class and one day making live calls to prospects, we’ll drill your entire sales force in telephone and consultative selling techniques that really work.

What We Deliver

• How to use a script to direct a conversation
• How to get through to decision-makers 90% of the time
• How to increase qualified appointments
• How to overcome five of the most frequent objections
• How to defuse argumentative situations and regain customer confidence
• How to turn every call into a potential long-term relationship
• The right questions to ask that peak the decision-makers’ interest
• How to manage your telephone time and make every minute count
• Use daily and weekly activity stats to stay on track
• Customized workbooks, role plays, and exercises for every participant

Cold Call Clinic Agenda

The exact length, structure, and content of each class are researched and customized to fit the individual needs of our clients. All Clinics are fast-paced and filled with role playing and exercises.

The only workshop where appointments are generated before leaving the classroom!

Day One: Classroom, instructor lead, with skill practice and preparation for Day Two.

Day Two: A classic rep rally. Each rep brings their list of prospects to make calls using the skills learned from Day one.  Our expert trainer coaches each rep while they make calls, to help them correctly apply the tools.  As calls are being made, we conduct incentive contests and reward reps and teams for achieving specified results.

The friendly competition, coupled with expert coaching produces amazing numbers of appointments and well motivated staff.

When and Where Can You Hold a Cold Call Clinic?

Our Cold Call Clinic“ can be held monthly or quarterly. They’re great for regional sales meetings or national sales conventions; to launch new products; to augment monthly or quarterly sales training; or just to give your entire sales and service staff the morale boost they need, want, and deserve. Half your staff can attend one day; half the next day.  We can also hold our CCC on your site.